Brand Awareness and Lead Generation
Category
Sango Royal India Pvt Ltd
Year
Start 2023
Role
Branding & Lead Generation
Website
Portfolio Description
Sango Royal, a premium manufacturer of PVD-coated furniture, wanted to establish a strong digital presence and attract high-end buyers. Their products are known for durability, elegant finishes, and long-lasting quality, but the challenge was to communicate these USPs effectively to the right audience. We developed a strategic digital marketing approach to position Sango Royal as a luxury brand in the furniture industry. This involved crafting engaging content, high-quality visuals, and targeted advertising to showcase their premium product range. Additionally, we leveraged search engine optimization and social media marketing to boost brand awareness and drive organic traffic. By integrating WhatsApp marketing, we also streamlined direct customer communication, making it easier for potential buyers to inquire and make purchase decisions.
We managed Sango Royal’s complete digital branding, including content strategy, social media management, and paid advertising. Our focus was on creating visually compelling creatives that highlighted the superior quality of PVD coatings. We also optimized their website for better search rankings and improved user experience. To maximize engagement, we implemented a lead generation strategy using targeted campaigns and direct messaging, ensuring a smooth conversion process from inquiry to sale.
Luxury Furniture
Digital Branding & Lead Generation
Increased Online Engagement & Sales
We crafted a premium brand image for Sango Royal by highlighting the elegance and durability of their PVD-coated furniture. Our strategy focused on showcasing exclusivity and sophistication to attract high-end buyers.
To enhance brand appeal, we developed stunning product visuals and lifestyle imagery. High-quality photos, videos, and 3D renders helped create an aspirational image that resonated with the target audience.
We designed a content strategy that balanced aesthetics with brand storytelling. By showcasing PVD-coated furniture in luxury settings, we built a strong brand persona that resonated with interior designers and homeowners.
Using advanced audience segmentation, we ran data-driven social media campaigns to reach interior designers, architects, and luxury furniture enthusiasts. Our ad creatives focused on aesthetics, craftsmanship, and durability.
To streamline customer inquiries, we integrated WhatsApp marketing, allowing direct communication with prospects. Automated responses, personalized follow-ups, and exclusive offers helped convert leads into loyal customers.
